FRASE REVIEW:
How Good Is This AI Writer & Optimization Tool?
Frase is a game-changing content optimization tool that revolutionizes the way you create and optimize content. With its advanced AI capabilities, Frase analyzes your target keywords and generates highly relevant content briefs, saving you hours of research time. The platform offers a user-friendly interface and intuitive features that make it easy to navigate and understand. One of its standout features is the Content Editor, which provides real-time suggestions to improve the quality and SEO-friendliness of your content. Frase also offers a powerful content optimization suite that includes topic clustering, content scoring, and SERP analysis. The customer support is exceptional, with a responsive team ready to assist you with any questions or concerns. Overall, Frase is a must-have tool for content creators, marketers, and SEO professionals looking to streamline their content creation process and achieve better search engine rankings.”
Please note that the above review is a general overview of Frase’s features and benefits. If you have any specific points or requirements you would like me to include, please let me know, and I’ll be happy to assist you further.
What is Frase?
Frase is an all-in-one AI writer and content optimization tool.
Sign Up Here: https://www.frase.io/?via=dj8ir
Frase was founded in Boston, United States, in 2016. The tool works to boost SEO and drive conversions by utilizing your existing content and answering your site visitors’ questions.
Frase was one of the first SEO tools to use an in-house algorithm with machine learning (ML) and natural language processing (NLP) techniques that learn and develop ideas from the internet.
Today, the tool uses OpenAI’s GPT tech and plans to update further as new versions become available. Frase is used and trusted by over 30,000 businesses daily and is part of the Copysmith family.
While competition is fierce, Frase gives its users an entire SEO content workflow, AI writing tools, improves your organic traffic, site visibility, and enhances your rank on search engines all from one place.
You’ll find everything from robust research to generated content briefs, outlines, AI templates, and even the functionality to create your own custom-made AI tool within the platform.
But is it the best tool for your business?
Continue reading for a full breakdown of Frase. I’ll discuss the pros and cons and some Frase alternatives.
What features does Frase offer?
Frase is (primarily) all-in-one content research and AI writing optimization software. The key features worth knowing about include the following:
- Content editor
- Research panel
- Outline builder
- AI Write (AI writing tools)
- AI templates
- Optimize
- Chatbot
- Integrations
We’ll explore these features and give you a first-hand look at the tool.
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Content editor
The content editor is clean, intuitive, and easy to navigate. Similar to Google Docs, it saves in real time, and the word count appears in the bottom left corner as you type. You can also view previous versions of a document by clicking on the menu at the top left.
I particularly like that you can drag and drop files from your computer and insert multimedia content with ease.
If you want to export the piece to a PDF or HTML, or have all your SERP results in an Excel file, click Export and select an option, like so (multimedia functionality has additionally been highlighted):
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Similarly, sharing your content brief or the complete article is easy. Hit the green Share button, choose your sharing preferences, and copy the link:
Another functionality of note is the ability to set statuses and deadlines in each document, which doubles as a way to keep track of which section each team member is working on overall.
To set statuses within the editor, click on the top left collapsed menu and then Document Settings.
At the bottom of the form is Doc Status, and you can choose from five different groups: Researching, Writing, Optimizing, Completed, and Published.
Research panel
Arguably, one of Frase’s most vital features is its research panel, as it forms a solid basis for every article you create. Here you’ll find the top 20 SERP results from your “Target Search Query,” which gives significant insights into a competitor’s piece.
To create a new document, log in to the dashboard and click one of the “New Document” buttons on the right-hand:
Next, you’ll see a form called the document creation screen–you can click either Optimize existing content or Create a new document.
Underneath that is the Target Search Query. Here, you’ll write your longtail keywords, (a phrase over three words), and it’s usually a question or statement which serves as the title of your piece in the editor.
Afterwards, you need to pick the Country that the results will come from and the Language– both have drop-down boxes; click to select. The Save to Folder drop-down list lets you make a folder and organize your work.
At the bottom are Advanced settings, which are optional (it defaults to the top search results from Google if you skip this step). However, you can select results from a specific domain with ease.
Finally, click Create Document, and it’ll take you to the content editor. It should look something like this:
On the right-hand side, you’ll see the Research panel. At the top are six tabs: Overview, Headings, Questions, Stats, News, and Wiki, which update instantly upon clicking each.
For instance, the Stats tab lists cited research, and News pulls the latest stories from your keyword. Wiki gives you definitions, which is convenient for technical pieces.
In the highlighted quadrant is the average word count, number of headers, links, and images–these come from the top 20 SERP results and update as you write.
Underneath, if you scroll down, is the outline of your competitor’s complete article. You can get a snippet of what they’ve included in every section, including the ability to insert it into the editor using the Paste icon or by clicking on a specific part that you like:
The Headings tab next to the Overview tab lists all headings and enables you to paste them in.
One of Frase’s top features is the ability to automate the content brief using its AI. To begin, underneath the quadrant, click Automate Content Brief.
Next, you’ll see a checklist of options, click what you want to add and whether you want it to be List or Table, and once finished, click Insert Brief into Editor:
It took seconds to generate a brief, and the selected sections in the above image were ordered. Frase is very helpful in that you can include topics and keyword clusters for content creation ideas and planning.
I especially like that you can include the Questions section in the brief and access it from the Questions tab. It contains questions that your target audience want to be answered, provides inspiration from People Also Ask, and shows you questions from Quora and Reddit.
As you can see below, some parts need tweaking, like filling in the target audience and editing the typography, and then you can send it out to your writers in around five minutes.
All in all, Frase’s AI is impressive and will undoubtedly speed up content brief creation.
The SERP Visualizer is also a great feature that gives more in-depth competitor metrics such as domain, backlinks, and topic score so you can build out a content strategy:
It’s yet another useful part of the Frase toolset that helps you to visualize your overall content plan.
Outline builder
Frase offers two ways to create an outline using AI. I’ll start with the custom way. Both options are in the Outline section, where you’ll see your competitor’s framework from Google’s SERP results, side by side, by using the horizontal scrollbar to view.
You can also click to highlight the headings in green, and there’s the option to edit the heading itself for a more personalized outline.
To start, click the Outline section in the top right corner and Explore Headings like so:
Frase has a search bar for filtering down keywords and displays them by heading types and questions.
Next, click on the headings you want for your outline. They’ll appear on the right-hand side in a list. To rearrange the order, you can drag and drop them. You can also alter the size and title, like so:
Click Save Outline and then the Paste button. All of your headings will appear in the editor. Here’s one I made earlier:
Now let’s compare and see how the AI outline builder fares. To begin, click Generate Heading Ideas with AI, wait for it to finish, and then click the Paste button:
The results and speed were decent–it took only a few seconds. It did need some formatting and editing, but that’s standard, and AI isn’t perfect:
Both options use AI to streamline the outline creation process, and if you’re short on time, the AI outline generator can help.
Another excellent feature within the Outline tab is the ability to write a complete draft using the existing outline that you’ve saved. Click Generate Draft, and the AI will generate an article from scratch:
If you want the whole article, click Paste Into Editor. Frase allows you to paste certain parts using the Paste icon, or if you don’t like a section, click the Redo icon, and the AI will rewrite it:
I thought the AI did a solid job. The spacing needs improvement, but it’s a minor niggle that’s simple to remedy:
Naturally, sections will need editing to suit your voice (and bespoke style guide) too.
AI writing templates
In addition to helping you edit the content that you’ve written, Frase AI can also help create SEO optimized content completely from scratch.
All you have to do is select a template based on what you want to create, enter some instructions, and Frase will do the rest.
You can access Frase’s AI writing templates directly from inside the content editor by clicking the AI Write tab on the right-hand side:
Or alternatively, you can click AI Tools on the main Frase dashboard:
There are dozens of templates to choose from, for all the most common types of content, including:
- Article drafts
- Blog post introductions
- Bullet point answers
- Explanations
- How-to posts
- Instagram captions
- Meta descriptions
- Product descriptions
- Quora answers
- Listicle title ideas
- YouTube video ideas
- And many more.
Obviously, I can’t cover all these AI templates in one review.
But to give you an idea of how the AI writer works, let’s try out a couple of them: a long-form template and a short-form template.
Long-form content generation
To test Frase’s ability to write long-form content, I selected the How-To Blog Post template.
Frase then asks you to input a title and select a Creativity level.
For this test, our title is going to be ‘How to write SEO content’, with a Creativity level of 3 out of 5.
After clicking Generate, this is the output Frase came back with:
I was pretty impressed with this. It’s a convincingly-written how-to post that answers the question accurately and concisely. The formatting is pretty standard, with listicle-style numbered headlines for each step in the process. And there are little to no grammatical or spelling errors.
Obviously, it’s still not quite as good as something an experienced writer would be able to produce. It lacks detail and is fairly generic, but it’s a good start. A good writer could use this as a foundation and add their own original insights to make it their own.
Short-form content generation
To test Frase’s ability to write short-form content, I selected the Value Proposition template, which writes a statement summarizing how a product can uniquely solve a customer problem.
For the product, I chose Frase itself. And under Problem To Solve, I entered ‘content writing costs’.
Here’s what Frase came back with:
Again, not bad. It’s perhaps a little wordy, but it meets the brief. And it does a good job of summarizing what Frase can do and why businesses might want to use it.
These short-form templates can save a huge amount of time and can help you get through writers block easily.
Community templates
Aside from the few dozen native AI writing templates that Frase comes with, there are also hundreds of other templates built by the Frase community.
To see what’s available, go back to the AI Tools section of the dashboard and then click the Community tab.
There are a bunch of super creative templates here. For example, there’s a template to:
- Generate pillar-cluster page ideas.
- Create engaging Pinterest headlines
- Write Amazon customer reviews
- Produce prompt lines and storylines for authors
- Create customer polls
Plus literally hundreds more. There’s even a template to generate dinner ideas if you want some help planning out the week’s meals.
Custom AI templates
If you still can’t find a tool that does what you need in the community database, you can build your own custom solution instead.
To do so, click New Custom Tool and enter a title, then click Customize AI Tool.
You’ll be brought to the configuration page, where you can build both simple, single-variable AI tools and more advanced multivariable tools.
We won’t get into how this works here as it’s a fairly involved process. But once you master it, the sky’s the limit—you can create an AI tool for pretty much anything.
Optimization
Once you’ve created your content, Frase can also help you optimize it for organic search.
First, open up the document you’re working on in the content editor and click the Optimize tab from the right-hand sidebar.
From here, you should be able to see a list of keywords that are related to your main target keyword.
The idea is that each of these keywords appears in the articles that are already ranking on page one of Google for the target search query.
So to improve your chances of ranking for the same query, it’s recommended to include them in your own work too.
As you add more of these terms to your content, your optimization score increases. Frase shows you the current score in the percentage bar at the top of the page.
The yellow line on the bar shows you the average score of your top competitors. If you can get your content to score higher than that line, you should, in theory, stand a pretty good chance of ranking.
Links
Another way Frase can help you to optimize your content for SEO is through internal and external link suggestions.
Just click Links from the sidebar of the content editor, and you’ll see a bunch of recommended External Links.
These suggestions are based on SERP analysis—they’re the links that are included in the top-ranking articles for your target keyword.
You can tab over to the Internal Links tab to uncover internal linking recommendations too. However, you’ll need to connect Frase to Google Search Console first, as Frase uses data from GSC to generate its internal linking suggestions.
Chatbot
Another really cool thing about Frase is that it has its own built-in Chatbot, which can help out when you’re writing content.
You can access it from the content editor by clicking AI Write in the sidebar, then switching to the Chat tab.
From here, you can ask any question and the Frase Chatbot will serve up the answers.
For example, I asked it “What are Frase’s biggest competitors?” and it came back with this:
Aside from answering your questions, it also doubles up as a kind of flexible, catch-all AI writing template.
You can input any custom instructions/prompt and it’ll generate content following those instructions.
For example, you could ask it to write a few paragraphs on a specific topic, generate some ideas for FAQs, or come up with an idea for a new fiction novel…. pretty much anything goes.
Sharing and exporting
From the Content Editor, you can click the Share button to grab a link to the document or content brief, which you can then share with your team.
And once the content is finished, you can click the Export button to download it as a PDF, HTML, or Excel file. Or alternatively, select Copy to Clipboard to copy-paste it over to your CMS for easy publishing.
My one gripe with this feature is that there’s no way to export documents as DOCX files.
It seems odd that they give you the option to download your projects as a PDF but not a DOCX file given that the former isn’t editable while the latter is. And I’d have thought that was a fairly straightforward feature to implement.
That said, it’s easy enough to just copy-paste the work over to your chosen document editor (like Google Docs or Microsoft Word) and save it as a DOCX through there, so it’s not a huge deal.
SEO tools
Frase also comes with a handful of useful AI-powered SEO tools that can help you to plan your content strategy.
From your Frase dashboard, click SEO Tools to access them.
There are five to choose from:
- GSC Content Analytics
- Outline Builder
- Wikipedia Concept Map
- Topic Planner
- Article Rewriter
Each of these comes in useful, but our favorite is the GSC Content Analytics tool.
It pulls data from your Google Search Console account and uses it to provide you with useful insights to guide your strategy.
This includes KPIs and performance metrics like Ranked Pages, Impressions, Clicks, etc. for each of your website pages.
It also shows you the top keywords that every page on your site ranks for and your average ranking position.
Now, it’s true that you could get the same data through Google Search Console without paying for Frase.
But what Frase also does is categorize every page on GSC by status. And it gives you powerful filtering options so you quickly identify untapped keyword opportunities, find out what content is decaying (losing ranking positions) and could use an update, and more.
These are all insights you wouldn’t get through GSC alone.
Plus, it’s very useful to have these sorts of strategic insights in one place as it streamlines your workflow.
For example, you could use the GSC Content Analytics features to quickly identify decaying content. Then, import the content from those decaying pages into Frase, run it through the Article Rewriter to refresh it and give it an update, and publish it again.
In addition to the GSC Content Analytics tool, we also like the Topic Planner. It’s more or less a very basic keyword research tool, but without the usual keyword metrics.
You just type in a seed keyword, and Frase will extract a ton of related long-string keywords from the SERPs.
These keywords are grouped into topics and sub-topics. And you can click on any sub-topic to add it to your Content Plan.
Integrations
Aside from Google Search Console, Frase also integrates with Google Docs and WordPress.
To connect them, navigate to Account > Integrations. Then, select either Install Add-On or Install Plugin as required.
Once you’ve done that, you’ll be able to generate AI content directly in Google Docs or WordPress, so you no longer have to copy-paste your work over from Frase’s content editor.
Frase Answers
So far, we’ve only looked at the features included in Frase Content. But there’s also Frase Answers, which is an entirely different product.
You can switch over to it by clicking the Switch icon at the bottom of the main dashboard area.
Frase Answers lets you build your own custom chatbot (or Answer Assistant) and install it on your website for visitors to use.
It works like this:
First, click New Crawl and connect it to your website. Frase will then crawl your entire site to create an intelligent knowledgebase with the information it gathers from your web pages.
This is an important step, as the chatbot you build will use this knowledgebase to intelligently answer user questions, without relying on complex decision trees.
After that, click Create Assistant to customize the way your chatbot looks and add your own welcome message, name, etc.
Next, click New Dataset to start ‘training’ your chatbot with custom answers, then use the Test Sandbox to check its performance.
When you’re ready, you can install it on your website by inserting 1 line of code. And it’ll be ready to start answering questions from your website visitors.
How much does Frase cost?
Frase offers three subscription plans for you to choose from: Solo, Basic, and Team.
All the plans include the same core features (automated content briefs, outline builder, content scoring, content editor, etc.) but each has different usage limits.
The Solo plan costs $14.99/month (or $12.66/month when paid annually) and is the best choice for occasional users who only publish a few articles per month.
It comes with 1 user seat and lets you write and optimize a maximum of 4 articles each month.
The Basic plan costs $44.99/month ($38.25/month if paid annually) and is a better choice for users who need to write and optimize articles more frequently, like high-volume bloggers and professional content writers.
It still only comes with 1 user seat but lets you write and optimize up to 30 articles per month.
The Team plan costs $114.99/month and is the best choice for marketing agencies and teams.
It comes with 3 user seats (plus the option of purchasing additional seats for an extra $25/month each) and lets you write and optimize an unlimited number of articles.
It’s important to note that all plans are capped at 4,000 AI-generated words per month unless you purchase the Pro Add-On.
The Pro Add-On costs an additional $35/month but gives you unlimited AI words plus other premium features like keyword search volumes and SERP data
Unfortunately, Frase doesn’t offer a free plan. But you can try it out with a 5-day trial for $1.
Frase’s pros and cons
Frase is a top-notch writing tool, but it has weaknesses too. Here’s a brief round-up of what we thought were Frase’s biggest pros and cons.
Frase pros
- AI SERP research. From creating a new document using a longtail keyword to using SERP research that updates in real time, as well as the option to automate a content brief with a single click, there’s a lot on offer.
- Outline builder. Enables you to create an outline by analyzing competitors, and then you can design your own with ease. After creating your outline, you can also generate a complete first draft using AI.
- AI Write. Comes with a content editor and the ability to optimize old and new content. Use AI Write to continue paragraphs, shorten sentences, and even automatically rewrite sections to minimize writer’s block.
- Chatbot. This feature can assist in creating article ideas, writing an introduction, and more. You can create your own Chatbot with Frase Answers to gain topical authority in your niche (so visitors remain on your site).
- Google Search Console integration. Get AI recommendations for internal links; extremely useful for site audits as well as studying your SEO statistics.
Frase cons
- The Pro Add-On. It’s essential if you want unlimited AI words, generated content, and detailed SERP research. The limitations without it are somewhat notable.
- Basic keyword research. Frase doesn’t have a designated keyword research tool compared to its competitors.
- Only a few integrations. Compared to other providers, only four integrations are available with Frase Content.
Frase alternatives
Looking for some Frase alternatives or want to compare? Check out these other great SEO tools before we head to our Frase review conclusion:
- Scalenut | Our review — An AI-enabled SEO and marketing tool that’s the best direct alternative to Frase with competitor research, AI-assisted writing, and optimization.
- SE Ranking | Our review — The best all-in-one solution that provides content optimization; it now offers an AI writing feature too. Real value for money.
- Writesonic | Our review — A great choice for bloggers, writers, and agencies that need content writing software with a wide array of AI writing tools.
- Surfer SEO | Our review — The best option for those needing an excellent content optimization and research platform to increase their organic traffic. Create SEO-optimized content in a flash.
Final thoughts on Frase
That concludes our Frase review.
Overall, Frase is one of the best AI content creation and writing tools available and offers a lot of hidden functionality within its features.
We particularly like the content editor as it’s easy to use, features simple navigation between tabs, and the AI assistant can guide writers as they create new pieces.
You can also supercharge your output with generated content briefs and outlines and save valuable time with SERP research.
We’d recommend Frase if you’re a solopreneur, startup, or even a large business–if utilized well, the sky’s the limit.
Thanks for reading, and good luck!
Sign Up Here: https://www.frase.io/?via=dj8ir