SE Ranking Review
SE Ranking is hands down one of the best keyword tracking tools on the market. Aside from tracking your keyword performance, you can perform website audits, check the quality of your backlinks, and even get a sneak peek into your competitor’s marketing efforts. This excellent all-in-one SEO tool comes with awesome features at flexible prices for the solo administrator to a fully-staffed agency.
SE Ranking: The Good and The Bad
Here’s what I think is great and not-so-great about SE Ranking.
The Good
Easy to set up: SE Ranking makes it very easy to get started, even for SEO beginners. The platform will guide you through the five-step process. The process includes entering your website’s general information, selecting the keywords you want to monitor, and selecting your country and search engine preferences.
Next, choose up to five competitors to monitor and connect with an analytics service like Google Analytics to get the complete picture of where your traffic is coming from. You can set everything up in just a few minutes. Of course, you can also change your details later in case you need more.
All-in-one SEO tool: SE Ranking is an exceptional tool for checking how well you are doing on search engine results pages (SERPs). But, this all-in-one tool does much more than just check your SEO ranking. You can use SE Ranking to keep an eye on your competitor’s campaigns, generate new leads for your business, monitor search visibility and traffic, and detect SEO problems with your website.
There are few SEO-related tasks you cannot accomplish with this tool. In many cases, you’d need at least two or three more tools to get the combined power and features of SE Ranking alone.
Great value for money: Tacking onto the previous point, SE Ranking offers excellent value for money given its features and functionality. You can use this tool to monitor a personal website or manage marketing services for multiple clients. Its cheapest plan costs $18.60 per month and comes with surprisingly robust functionality.
Robust resource library: There is a slight learning curve when figuring out all of SE Ranking’s features. But the platform offers a vast resource library for reference. The resource center includes all of the platform’s features. The instructions are also very detailed, complete with screenshots.
The Bad
Lacks 24/7 customer support: You can reach customer support via chat or email. The team is responsive and very knowledgeable. However, there isn’t a dedicated 24/7 support feature. This can be a problem if you have an emergency or are in a different time zone.
Local SEO ranking is wanting: It’s great that SE Ranking lets you track ranking in your local area. But the tool’s local database isn’t as robust as it could be.
SE Ranking Pricing
SE Ranking offers three pricing plans. The pricing for each plan varies depending on how many keywords you’d like to track.
Essential Plan
The essential plan costs $18.60 per month for tracking up to 250 keywords. After that, the price goes up to $25.80 for tracking 500 keywords and up again to $33 for 750 keywords. In addition, the Essential plan lets you monitor up to 10 websites and perform website audits for up to 70,000 pages.
You will be missing some features with this plan. The features you don’t get with this plan include:
White label
Historical data on keywords/domain
Keyword database expansion
Lead generation
API
I still think the essential plan has enough power and features for most small to medium-sized businesses. More features aren’t always a good thing, especially if you can’t or won’t use them. I recommend beginners start with this plan and master how to use SE Ranking before moving up to the higher plans.
The Essential plan is also good for the solopreneur running a handful of websites. It’s also scalable enough for people who occasionally handle SEO or digital marketing for clients.
Pro Plan
The Pro plan is SE Ranking’s most popular option. The price for this plan starts at $42.50 for rank tracking up to 1000 keywords. You can increase your keyword limit up to 1750 keywords if you pay $71.40 per month. You can check an unlimited number of websites with this plan, far better than the 10 you get with the Essential plan.
Also noteworthy are the user seats. These refer to how many people have access to the platform. The Essential plan only offers one user seat. So, only the administrator has access to the platform. The Pro plan increases users to three. This is an excellent choice if you’d like to give access to other users such as clients or SEO and marketing staff.
The only feature you don’t get with the Pro plan is the API. Otherwise, the Pro plan is a significant upgrade for more experienced administrators. You’ll be getting notifications for up to 100 changes to your web pages. You also have the option to expand the keyword research database with up to 10,000 keywords. You don’t get these two add-ons with the Essential plan.
Finally, the White Label feature lets you use SE Ranking to create your own SEO service. You’ll be free to use your branding on reports. You can also mail out reports using your SMTP server.
The Pro plan is perfect for anyone running a small to medium-sized agency.
Business Plan
Finally, we have the Business plan. It starts at $90 per month for rank tracking up to 2500 keywords. Again, you can pay more to track more keywords each month:
5000 keywords: $167 per month
10000 keywords: $263 per month
15000 keywords: $359 per month
20,000 keywords: $431 per month
The Business plan offers serious feature upgrades from the Pro plan. For example, you can perform website audits for up to 450,000 pages, up from 150,000 pages. Your daily backlink checks also increase to 300 up from 100 with the pro plan.
The Business plan is the only one that offers API. If you have developers, this feature is terrific for integrating your existing systems to SE Ranking.
I’d recommend the Business plan for large organizations that handle many clients and huge mounds of data. Otherwise, this plan may be overkill for most people.
Discounts
SE Ranking lets you check your rankings daily, every three days, or weekly. The platform rewards you for reviewing your rankings less often. This option is excellent for beginners who can get by with weekly checks. You won’t have to pay for a rank check frequency that you don’t need.
You get 20% off if you choose the three-day option and 40% off if you select the weekly option. In addition, there are more discounts depending on your subscription period. For example, you get 5% off for a three-month subscription, 10% off for a six-month subscription, 15% off if you pay for nine months, and 20% off with an annual subscription.
The discounts add up, so choose the combination that gives you the best price.
The Pros and Cons of SE Ranking
Pros:
Affordable
Flexible plans that suit beginners and experts alike
All the tools you need to manage your marketing campaigns
Easy to generate professional reports
White labeling features for agencies and professionals
Highly accurate
Includes social media management tools
Marketing checklist helps you stay on top of your marketing campaigns
All data is presented in a clear way that is easy to read, and graphs and diagrams are shown too
Cons:
Pay more for access to all the features and tools
Some audit reports are slow to generate
Social media management tools are basic compared to some dedicated social media management platforms
Frequently Asked Questions About SE Ranking
What is included in the free trial for SE Ranking?
The free trial includes everything you need to get a taste for using the software, including Keyword Rank Tracker, up to 250 keywords and 5 websites, Backlink Monitoring, On-Page SEO Checker, Page Changes Monitoring, SEO/PPC Competitor Research, marketing plan, website audit, Google analytics and search console integration, SEO potential, social media management and analytics, report builder, sub-accounts, keyword suggestion tool. Some features are limited. If you would like to also access features such as the backlink checker, search volume checker, index status checker, parameter checker, and keyword grouper, then you will need to get in touch with SE Ranking directly and they will arrange this for you.
Can I customize my SE Ranking account?
Yes! As long as you are using a plan that includes white-label features you can customize the colours, logo, header, and footer of your account. You can also completely customize your reports, so your clients will only see exactly what you need them to see.
Does SE Ranking Have API?
Yes, but only on the Enterprise plan. The enterprise plan starts at $112/month and gives you access to all features, including API.
Can I upgrade my subscription whenever I want?
Yes, you can easily upgrade your subscription at any time from within your account. Simply click on ‘Subscription’ within your user settings are, and click ‘upgrade account’, here you can choose which plan you want to upgrade to. The additional amount you will need to pay will be automatically generated, and you will see your new price on the checkout page.
