Webflow Review 2022: The Ultimate Website Builder (Truth)
Do you know that 3,500,000 people are using Webflow as of 2022?
Well, the numbers do sound surprising, and if you are on your way to creating your website, you must wonder if you should increase the count by being one of their loyal users as well!
Webflow markets itself as a no-code website builder, along with additional tools that make creating and running your website easier. With all the hype we have been hearing about Webflow, we decided to give it a try!
This Webflow review will be your ultimate guide to make your decision easier. In this review, we will break down each Webflow product along with the additional features it offers.
So, are you ready to find out if Webflow is worth the hype or just another product of effective marketing?
Let’s find out!
Webflow Review: Key Takeaway!
Before we review Webflow in detail, you might want to take a quick look at all the features and how Webflow works. Similarly, if you don’t have time to go through the entire article and want a quick summary of our review, let’s summarize our review in the table below!
| Parameters | Key Takeaway |
| Ease of Use | 7.5/10 |
| Templates | 9.5/10 |
| SEO Tools | 9/10 |
| CMS | 8.5/10 |
| eCommerce Features | 7.2/5 |
| Customer Support | 9.5/10 |
| Pricing | Starts at $16/month |
| Overall Ratings | 9.3/10 |
Webflow: A Quick Overview
Being a prominent website builder in the market, Webflow is home to thousands of professionals, marketers, and designers globally. The powerful website builder allows you to create complex and detailed-oriented websites without writing a single coding line.
Staying true to its words, ‘no-code builder,’ it provides a hassle-free experience to create your website from scratch. Besides, it takes website creation a step ahead by offering a complete content management system that lets you manage your website with zero complexity.
Unlike other website builders in the market, Webflow is an all-in-one solution for beginners, freelancers, designers, and marketers. As we dive into the review ahead, we will discuss all the features of Webflow in detail that will help you understand the website builder better.
Webflow Review: Key Features
Every website builder offers tons of amazing features. While so many website builders are available in the market, you may be wondering what is different in Webflow or what features it offers that distinguish it from other website builders.
Let’s dive into some of its key features.
- Amazing pre-made templates.
Undoubtedly, almost most website builders offer pre-made templates that you can pick and start designing right away. Webflow doesn’t stand behind its competitors when it comes to ready-made templates. It provides unique, modern, and eye-catching templates that suit every site, including eCommerce, blogs, personal websites, and more. All the templates are mobile responsive. There are around 30 free templates, and the paid ones start from $19.
- Drag and drop designing tools.
Designing is crucial when you want to build a website, and with Webflow, you can customize every aspect of your site with its drag-and-drop design tools. This eliminates the need to hire a designer or expert to build your website from scratch.
- Advanced designing options.
Another thing that keeps Webflow on top of the list of other website builders online is its advanced design options. It lets you create a dynamic website with interactive elements to your site. These include adding animations, micro-interactions, parallax scrolling, and more. Furthermore, you can also add pictures and text that glide over your site for a unique experience.
- Tons of Integrations.
Integrations allow you to add extra functionality to your website. Webflow integrates with some of the major third-party services and tools, including HubSpot, SoundCloud, Zapier, MailChimp, and more. However, if you want to integrate with these tools, you must spend some time configuring them. Luckily, you can find tutorials and guides in the resource section of Webflow to understand how to integrate with your favorite tools.
- Top-Notch Security
Webflow provides reliable security for its users. You get free site backups and an SSL certificate with all the plans. In addition, there is in-build DDoS protection to keep your site safe. So, in case things go wrong with your website, you will have sufficient backup and protection.
Webflow’s features do not limit here. There are tons of additional features that we will discuss in detail further in this article.
Webflow Review: Is It Easy to Use?
Before choosing any website builder, you should always check its user interface. While doing our research about Webflow, we came across many reviews from users about Webflow’s user interface. Some praised the user interface, while others criticized it as too overwhelming.
Getting started with Webflow doesn’t take much time. If you are a new user, you can sign up by creating a free account.
Webflow’s dashboard is quite impressive and modern, compared to other website builders in the market. You can view all the options on both sides of your screen. From there, you get complete control over how you want to design and manage your website. While this can be a great thing, many users find it overwhelming.
Even when we scrolled through the dashboard, all the options were quite confusing. Despite being experienced in using website builders, many options available on the dashboard were tricky. Moreover, it can take time to navigate through all the elements present on your dashboard.
Honestly, it takes a bit of time to understand how Webflow’s interface works and get used to it. However, once you understand everything, you will be able to take maximum control over your website in no time.
The good part about Webflow is that you will never fall short of resources and help from the team. Even if you are a beginner and don’t want to spend time and money on hiring an expert, you can browse through the resources section and tutorials. These tutorials will help you grasp all the know-how of Webflow, which will help you get started in no time.
Lastly, you can customize your dashboard and strike the options that you don’t need anymore! To summarize the user interface of Webflow, there is a steep learning curve. However, once you spend some time understanding the UI, you are all good to go!
Webflow Review: Content Management System (CMS)
CMS plays a vital role for any website owner. It is rare for website builders to have a robust CMS. Fortunately, when we checked out the CMS of Webflow in detail, we were quite surprised with how it gives you complete control over your content.
For users with complex projects, you can manually define custom post types, including blog posts, team members, projects, and more. Additionally, Webflow CMS is designed according to the needs of every individual. Whether you are a designer, editor, content strategist, or developer, Webflow CMS has got your back!
Another great part about Webflow CMS is that you don’t need to stress out about coding or need data management. You can design your pages visually with the content you want. If you are an editor, you can add and edit on your live site and publish it right away. This reduces the manual hassle and saves plenty of time!
For teams and agencies, it has a collaboration feature where you can invite and connect with your team. Your team can then edit the content on your site from anywhere. If these things are not enough to catch your eye, you can take things into your hand. For developers, it works directly with JSON.
You can also access their documentation section to understand how Webflow CMS works and learn all the in-and-outs in no time!
In a nutshell, Webflow CMS is flexible and makes it easier for everyone to manage their content on their website. However, some users may find WordPress’s CMS easier to use or better than Webflow. But after going through it completely, we could save a lot of time and manage everything easily.
Webflow SEO Tools
Many website owners focus highly on SEO tools when they are looking for the right website builder. Considering SEO a crucial part of many website owners, Webflow does offer extensive SEO tools.
While other website builders offer basic SEO features, Webflow does walk the extra mile to ensure you get all the SEO tools under a single roof. You can edit URLs, meta descriptions, titles, designated particular keywords, create 301 redirects, automatic sitemaps for your website, and even use alt titles, which most website builders do not offer.
Many Webflow users have appreciated its robust SEO tools that have helped them drive results on their sites. These tools eliminate the need for hiring engineers or SEO experts, considering the amazing functionalities of these tools.
Lastly, you can find reliable and detailed resources to understand how you can make maximum use of Webflow’s SEO tools. In their blog section, you can also view case studies and articles that will give you tips and tricks to boost your website’s SEO performance!
Webflow Review For eCommerce.
Building an online store is different than a normal website. You may not get the desired outcome if you use a typical website builder for building your eCommerce store. On the other hand, if the website builder supports eCommerce features, you can build a fully-fledged online store in no time.
Through Webflow, you can sell physical or digital products on your online store.
Coming to Webflow lets, you create a robust online store without writing a single coding line. Another thing that makes Webflow outstand it, from competitors, in the market is how it lets you add animations and custom interactions without any complexity or spending time learning how to code. Doesn’t it sound fascinating?
What was surprising when we went through the eCommerce-focused features of Webflow was the customization and flexibility it offers for building your stores. You can change every aspect of your store, including payment options, notifications for your users, to product grids.
Webflow lets you create unique designs that scream your brand for your users. Additionally, you can customize your shopping cart and checkout experience for your customers. Often, we see online stores having eye-catching designs, but when you proceed to checkout, the designs do not resemble the actual design.
Fortunately, with Webflow, you can create uniformity in your website designs. Moreover, you can send emails and transaction receipts to your customers by customizing every aspect of your emails, such as adding your own logo and designs.
Now let’s talk about another vital factor in an eCommerce store. You can accept payments from over 200 countries worldwide through debit/credit cards, PayPal, Google Pay, and Apple Pay. Moreover, there is an in-built tax calculator, so you don’t have to spend time calculating taxes manually.
Coming to your store’s marketing, Webflow doesn’t hold itself back. You can share your stores or products by connecting to your social media profiles and running effective marketing campaigns. If you want to increase your store’s functionality and add features outside Webflow, you can do so through its seamless integrations with some leading tools.
Lastly, you can also manage your entire store through your mobile. This makes it easier for users who want to look at how their store performs on the go. Furthermore, you can enable a staff collaboration feature where you can allow your staff and team members to manage the store through a single dashboard.
You may be slightly disappointed if you compare Webflow’s eCommerce features with other builders like Shopify and Wix. However, Webflow has recently introduced an eCommerce feature and has promised to introduce additional features for eCommerce in the upcoming time. So, we are looking forward to how it promises to implement everything it has promised!
Webflow Hosting -Is It Reliable?
Once your website is ready, you will need a reliable hosting provider to get your website live! Webflow has in-built ultra-fast website hosting that helps you manage your website without any hassle.
According to the speed test declared by Webflow, the average loading time was 1.02 seconds, and the performance grade was 97, which is pretty good and reliable. Powered by Amazon Web Services and Fastly, it can handle sudden traffic spikes, reducing the manual hassle of upgrading your hosting or disrupting your website performance.
Additionally, they have 100+ data centers and servers worldwide, so your site can load quickly no matter where your audience is from. With every hosting plan, you get features like
- Free SSL.
- Manage content within a single click.
- Free backups.
- Password protection for the individual site and the entire website.
- Automatic security and maintenance.
- Custom forms to collect data from your customers.
You can create your website for free and then add a site plan according to your needs.
Webflow Review: Pricing
Now, let’s discuss one of the most crucial parameters -pricing. Every time we review a website builder, we always look closely at the pricing to understand whether the amount they are charging is worth investing in!
Talking about Webflow offers two separate pricing plans. One is general, and the other pricing section is designed specifically for eCommerce. Besides, it also offers Workspaces where you can invite your team to your site and work together. As soon as you get started with Webflow, you will get a free starter site plan and free workspace. As your needs increase, you can upgrade to the paid plans.
Let us take a look at the pricing of Webflow below!
General
| Plan | Monthly | Annually | Best For |
| Starter | $0 | $0 | People who want to test out Webflow. |
| Basic | $18/month | $14/month | Best for people who want to launch a basic site. |
| CMS | $29/month | $23/month | Best for content-driven sites. |
| Business | $49/month | $39/month | Best for large businesses with higher traffic. |
eCommerce
| Plan | Monthly | Annually | Best For |
| Standard | $42/month | $29/month | Ideal for beginners. |
| Plus | $84/month | $74/month | Best for small to medium-sized eCommerce stores. |
| Advanced | $235/month | $212/month | Best for users who want all the advanced features for their store. |
Workspace plans
Webflow provides two different plans for workspaces. One is for in-house teams, and the other one is for agencies and freelancers. Both offer free plans, but with the paid plans, you can unlock additional functions.
- For in-house teams.
| Plan | Monthly | Annually | Best For |
| Free | $0 | $0 | Beginners or users who are just getting started. |
| Core | $28/month | $19/month | For smaller teams |
| Growth | $60/month | $49/month | For larger teams. |
- For Freelancers/Agencies.
| Plan | Monthly | Annually | Best For |
| Free | $0 | $0 | For beginners who want to test out Webflow. |
| Freelancer | $24/month | $16/month | For freelancers, solo shops, and small teams. |
| Agency | $42/month | $35/month | For managing various clients under one roof. |
Webflow Review: Customer Support
Every time you choose a website builder, you need to check their customer support. Every time we review a website builder, one of the prominent factors that we consider is the customer support and resources it offers.
Irrespective of how amazing features it offers, you can get stuck with any minor issue. Therefore, it is vital to have a reliable support team who can assist you in overcoming the obstacles.
Webflow left us pretty surprised when we checked out its resources and customer support. You can contact the support team through email and get your answers within 24-48 hours for free users. If you are using paid plans, you get priority support.
For users who want a DIY solution, there is a separate Webflow university with thousands of reliable resources and tutorials. These tutorials and guides include minor issues, such as designing for major problems that users generally face.
In addition, Webflow has a blog section, community, forums, FAQs, courses, lessons, and more. Compared to other website builders in the market, Webflow does take the lead when it comes to helping their customers!
Pros And Cons of Webflow!
| Pros | Cons |
| Zero coding needed. | The user interface may be a bit overwhelming for beginners. |
| Unique and modern ready-to-use templates. | There is no refund or money-back guarantee on the paid plans. |
| Has a forever-free plan. | The eCommerce features are limited. |
| Affordable pricing that includes hosting and security. | |
| Extremely customizable. | |
| Allows you to create almost any type of website. |
Final Verdict: Webflow Review (2022)
And that’s a wrap to our Webflow review!
Website builders hold major responsibilities in letting you create a website. Talking about Webflow, we are impressed with all the features it offers!
Webflow is ideal for designers, editors, and developers with a bit of experience. Since there is a steep learning curve, beginners or complete fresher can get lost at an early stage. However, if you are curious to learn about Webflow, you can browse through their resources.
One thing that we loved about Webflow is the assistance it provides at every step. No matter where you get stuck, the probability of finding the right resources, tutorial, or guide is higher. Along our journey through Webflow, we found a lot of reliable resources that helped us overcome the issues quickly.
With that being said, you can try the free version to test Webflow and scale to the paid plan as your needs increase! In short, Webflow is worth giving a try!
FAQs On Webflow
The answer to the question varies from one user to another. List down your requirements from a website builder and what kind of website you want to create. Later, you can try out the free version of Webflow. Since it offers plenty of amazing features in the free version, it is worth giving a try!
Webflow is Perfect for designers. The website builder is designed perfectly to fit the needs of web designers compared to beginners.
Yes! Webflow offers a forever-free plan that you can use. You can build your website from scratch for free and choose to upgrade to the paid plans as your needs increase.
Webflow might become a bit time-consuming for beginners. However, if you have time to go through the guides and tutorials to understand the work, you are all good to go! Once you get the gist of how Webflow works, you can enjoy all the perks of Webflow.